Company celebrates two years of progress and outlines commitments to promote social and environmental justice in its first ever report on public benefit corporations
NEW YORK, April 12, 2022 /PRNewswire/ — Today, Athletes Unlimited celebrates becoming the first professional sports league to organize as a Public Benefit Corporation (PBC), with the release of its inaugural Benefit Corporation Report. public, highlighting progress and sharing commitments to uplift and support its athletes. Founded on the belief that athletes are what makes sports, the Athletes Unlimited model challenges traditional league conventions by eliminating team owners, giving athletes a greater voice and providing opportunities for athletes to meaningfully engage in their communities. These commitments to advancing the standards of traditional sports underscore Athletes Unlimited’s determination to be a driving force for the good of its athletes, its employees, its communities and the planet.
Since its foundation in March 2020, Athletes Unlimited has launched four professional women’s sports leagues – softball, volleyball, lacrosse and basketball – offering competition with some of the greatest athletes from around the world. Athletes Unlimited aims to empower its professional athletes as leaders in their sport, promote inclusive ownership that focuses on long-term benefit sharing and the personal well-being of athletes, and bring fans closer to the game through innovation. on and off the pitch to maximize engagement and excitement for a global community of fans.
“Our ambition as a charitable company is not only to reinvent professional sport, but also to rethink the way a company can – and should – appear in the world,” said jonathan soros, co-founder of Athletes Unlimited. “We have created a new funding model, going beyond the typical PBC requirement to consider stakeholder interests, which allows investors to signal their support for a mission and their willingness to trade a financial return for the public good.”
In just two years, Athletes Unlimited is fulfilling the inspiring promise of professional sports while building a successful business that benefits its stakeholders and has real impact. Some of the highlights outlined in the PBC report reflect how Athletes Unlimited is:
- Celebrating diversity, evoking the stories of BIPOC athletes where they are underrepresented, and creating more opportunities for young BIPOC athletes to imagine themselves as professional athletes;
- Focusing on the personal well-being of its athletes, with invaluable pregnancy and childcare policies to develop skills that support their development off the field with programs that cover leadership, negotiation, literacy financial, nutrition and mental health counseling and more; and
- Cultivate the leadership skills of athletes to serve as a driving force for civic advancement in their communities, while supporting the causes that matter most to them, with guidance and funding.
“With the disparities between men and women in professional sport, our success has already had tremendous public benefits by providing pathways for more than 200 professional female athletes and raising role models for millions of women and girls at around the world,” said Jon Patrick, co-founder of Athletes Unlimited. “We believe athletes should be part of the long-term value they help create, and we’re building a community of players who have a tangible stake in that success, having a greater impact on and off the pitch. “
“Speaking on behalf of our players, Athletes Unlimited is so much more than any of us could have imagined. The caliber of professional competition is incredible, but it’s how we celebrate women, support businesses owned to people of color, encourage civic engagement and voter registration and creating real impact, it makes us proud to be an athlete,” said Cassidy Lichtmannfounding member of the Athletes Unlimited Volleyball League, Chairman of the Athletes Unlimited Volleyball Players Executive Committee, and founder of P/ATH, a non-profit organization that focuses on using sport as a vehicle for teaching skills around empathy, fairness and empowerment.
To learn more about how Athletes Unlimited’s model is not just reinventing professional sport, but can be adapted for use in other charities, check out its latest PBC report, here. And to share Athletes Unlimited’s mission to bring innovation, inclusion and excellence to professional sports, visit auprosports.com or follow us @auprosports.
About Athletes Unlimited
Athletes Unlimited is a new model of professional sports where athletes are the decision makers and individual players are the champions of team sports. Athletes Unlimited literally changes the game with faster play and new rosters every week, delivering next-level competition and engagement where every moment counts. The first women’s softball season was in 2020, with the inaugural women’s indoor volleyball and women’s lacrosse seasons ending in 2021, along with the second softball season. We finished our first basketball league in February 2022and the second volleyball season started on March 16. For more information, visit AUProSports.com.
Scott Miranda, [email protected], 914-806-6771
Jeff Heckelman, [email protected]631-312-7327
SOURCE Athletes Unlimited