Digital advertising agency Chimp & z Inc won the digital mandate for Mind Sports League affiliate Hashtag Poker and Poker Sports League. In addition to social media and influencer management, the agency will also oversee its production and performance campaigns. The accounts were won after a multi-agency pitch. âChimp & z Inc plans to articulate its vision and USPs using a wide range of strategies to position them as the one stop shop for all poker fans,â the agency said in a statement.
The game of poker is supposed to be a tedious task and to break that glass between truth and hypothesis, we have teamed up with Chimp & z Inc to help us communicate our vision and establish poker as a fun mind sport, Pranav Bagai, Founder and CEO, said the Mind Sports League. âAfter exploring various agencies, we have now found the right ROI-focused agency that understands our long-term goals and can amplify our social media voice through creative campaigns and strategies. We are delighted with this collaboration, âhe added.
âPoker now has a strong digital presence. It’s time for us to expand our reach and make it known that poker is more of a way of life that helps develop life skills such as decision making, recruiting, financial planning, interview skills. and risk appetite, among others. As poker is a relatively new game in India, its acceptance and potential for development is enormous. We believe in the dedicated team at Chimp & z Inc and are excited to embark on this new adventure with them, âsaid Akshay Chachra, Co-Founder and CFO of Mind Sports League.
âWe are intrigued to work on creating powerful communications for Hashtag Poker and Poker Sports League that believe in destroying stereotypes and the brand team believes in the same. Over the next quarter, you’ll see a lot of work on social media, digital performance, and the video production front. Chimp & z Inc and Hashtag Poker both share extremely high aspirations and this common value and vision will make this partnership beneficial for us and a treat for our audiences, âsaid Angad Singh Manchanda, CEO and Co-Founder of Chimp & z Inc.
Read also: Dentsu selected as Standard Chartered media agency of choice