Mumbai: Merge Infinity Global’s digital advertising agency, Chimp&z Inc has won a digital mandate for video poker app Hashtag Poker and Poker Sports League, affiliate of Mind Sports League. The accounts were won after a multi-agency pitch.

Along with managing social media and influencers, the agency will also oversee its production and performance campaigns. It will also strive to create the world’s largest poker community with brands, the agency said.

“We are intrigued to work on creating powerful communications for Hashtag Poker & Poker Sports League who believe in destroying stereotypes and the brand team believes in the same,” said Angad Singh Manchanda, CEO and co- founder of Chimp&z Inc. “Over the next quarter you will see a lot of work on the social media, digital performance and video production front. Chimp&z Inc and Hashtag poker both share extremely high aspirations and this value and this shared vision will make this partnership beneficial for us and a delight for our audience.

Hashtag Poker and Poker Sports League aim to sport the game of poker through a unique team format. Chimp&z Inc plans to articulate its vision and USPs using a wide range of strategies to position them as the one stop shop for all poker fans.

“Playing poker is supposed to be a tedious task and to break that glass between truth and assumption, we’ve partnered with Chimp&z Inc to help us communicate our vision and make poker a fun sport for the mind. “, commented Mind Sports League. founder and CEO Pranav Bagai. “After exploring various agencies, we have now found the right ROI-focused agency that understands our long-term goals and can amplify our voice on social media through creative campaigns and strategies.”

“It’s time for us to broaden our reach and spread the word that poker is more of a way of life that helps in the development of life skills such as decision making, recruiting, financial planning, maintenance and risk appetite,” Mind Sports League said. co-founder and CFO Akshay Chachra. “As poker is a relatively new game in India, its acceptance and development potential is huge. We believe in the dedicated team at Chimp&z Inc and are excited to embark on this new adventure with them.