“We are incredibly proud to be the first cannabis company to sponsor Colorado’s first professional ultimate record team and hope this leads to a movement towards the acceptance of cannabis in professional sports.”

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Colorado’s first professional ultimate record team has announced its new sponsor.

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Local dispensary Star Buds will have its logo on the team jersey, a move the company hopes will fuel the acceptance of cannabis in professional sports.

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Owned by parent company Schwazze, Star Buds has been operating in Colorado since 2013.

“We are incredibly proud to be the first cannabis company to sponsor Colorado’s first professional ultimate record team and hope this leads to a movement towards the acceptance of cannabis in professional sports,” said Justin Dye, CEO and president of Schwazze, in a statement. .

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The American Ultimate Disc League’s newest team, the Summit, will host their home opener later this month at the University of Denver’s Peter Barton Stadium. Two of the team’s home games are scheduled for national broadcast on FOX Sports this season.

Created in 1969, ultimate frisbee has seen explosive growth in popularity in recent years and the sport is being considered for inclusion in the Los Angeles Olympics in 2028.

And while the sponsorship will go down in state history, this isn’t the first time a cannabis company has sponsored a sports team.

In 2018, the United Soccer League’s Las Vegas Lights signed an agreement with the NuWu Cannabis Marketplace, considered one of the largest dispensaries in the world, allowing the store to advertise in the team’s stadium.

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Mendi, a CBD brand of Rachael Rapinoe, sister of American soccer star Megan Rapinoe, has sponsored two National Women’s Soccer League teams. In 2020, the company has also signed on as the Official CBD Partner of the Premier Lacrosse League.

The Big3, a three-on-three basketball league co-founded by Ice Cube, signed a sponsorship deal with cbdMD in 2019. The league, which primarily includes retired NBA players, also allows its players to use CBD for pain management.

Last year, the Ultimate Fighting Championship (UFC) announced that it had signed a five-year pact with UK-based Love Hemp Group PLC, making the company the official global CBD partner of the UFC.

The UFC also partnered with Aurora Cannabis in 2019 to study the effects of CBD on its athletes.

Last year, UFC president Dana White said the company had been in touch with Johns Hopkins University about the possibility of using psychedelic therapies to treat fighters’ health. organization.

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