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A combat sports league gives a group from Sarnia worldwide exposure using one of its tunes.

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Aces High signed a contract with the Ice Wars organization to have their high-adrenaline song Drop the Mitts used for promotional purposes on their videos and podcasts.

Ice Wars is an innovative mixed martial arts-style fighting sport that pits two fighters dressed in full hockey gear against each other on the ice – the organizers basically call it “prize fighting on ice”. Most of the participating fighters are minor league hockey players, and the first Ice Wars event – ​​an eight-man King of the Rink tournament – ​​is set to take place May 21 at the River Cree Casino in Edmonton.

The tournament will be broadcast in over 135 countries around the world on the FITE network.

CEO Charles Nama, who once lived in Sarnia, said a friend recommended using Drop the Mitts for the new league.

“I listened to the song and really enjoyed it,” Nama said. “I’m by no means a music expert, but I was happy to give them exposure. And Ice Wars has a global reach, so I was happy to help out.

Aces High frontman Adam Veen said the band was thrilled to have this unexpected chance to gain international exposure.

“It was amazing,” he said. “The fact that a band from a small town in southwestern Ontario had the opportunity to achieve this level of promotion – we are eternally grateful to have obtained any type of additional exposure. So yes, we really thanked Charles for contacting us.

“Obviously at the start we were really excited,” added drummer James Snider. “I know for myself that once I heard about it I had to dig in and find out what Ice Wars is. As I started to learn what they were doing , I was even more excited to be a part of it, so we really appreciate the support from Charlie and the other Ice Wars guys.

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The band’s hockey-inspired song was written before Ice Wars approached them and they were more than happy to have it used by a company promoting old-school hockey fights.

“Just with the hockey players in the band, (guitarist) Ricky Seeds wrote a great jingle there and passed it on to Adam to work on the vocals,” Snider said. “It all fell into place, but it wasn’t really for show, but it was really practical in the way it worked. It fits perfectly with the promotional video they have on their website. »

“We all grew up playing hockey and loving hockey and in our time it was definitely a different style of hockey so the song was an ode to the old school hockey that we grew up with,” said Come. “Timing is everything and it worked really well that way.”

Nama said Ice Wars will attract a large audience, which can only help the group grow.

“The audience is going to be huge, it’s already grown, we get requests from the media daily,” Nama said. “The celebrity attachment is huge – we announced him on Pat McAfee’s show and he’s been a big supporter on ours. The celebrity list just keeps growing – we have Kato Kaelin as producer…and we have bands, athletes and comedians involved.

“We’ve made (fighting) safer – we don’t allow bare-knuckle fighting, our protection for players is far superior – these are guys who work in the minor leagues and it gives them a chance to show their talents without getting hurt.”

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In addition to their new partnership with Ice Wars, the Sarnia group will be very busy over the next few months. Aces High are set to play at this year’s Bluewater Borderfest in June alongside Our Lady Peace, Finger 21 and Sloan, while the band are set to drop a brand new album in a few weeks.

“We’re pretty well booked for shows this year,” Snider said. “We’ve seen a lot of support in the community…we’re just amazed at the support we have in our hometown.”

“We are already looking at out-of-town venues for 2023,” he added. “We have a lot to look forward to.”

Promotional material and more information about Ice Wars can be found at https://iwifights.com/

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