Major League Baseball and American Dairy Queen Corporation (ADQ), a leader in iconic candy and food, today announced a new integrated marketing partnership that brings together two beloved American brands this summer. To amplify this relationship, the ADQ has also teamed up with MLB All-Stars Tim Anderson, Cody Bellinger, Bryce Harper and Fernando Tatis Jr.

The DQ brand kicks off this historic league sponsorship with broadcast, digital and social media assets that feature the four All-Stars, while leveraging MLB in retail marketing and popular DQ® restaurant offerings: new Signature StackburgersTM and Summer Blizzard® Treat menu. To kick off the partnership, DQ and MLB are giving away autographed items from each of its All-Star Ambassadors via @MLB on Twitter.

For the first time, fans will have the chance to crown their favorite combo meal the “Official MLB Combo Meal” in an American League vs. National League meal competition. Chicago White Sox shortstop Anderson will pit his favorite Signature Stackburger and Blizzard Treat against Philadelphia Phillies All-Star outfielder Harper and his favorite Signature Stackburger and Blizzard Treat. Fans will then judge the competition on milkqueen.com and select the winning meal.

Harper and Anderson will appear in TV and video spots online, on social media and on DQ restaurant menu boards promoting Signature Stackburgers. Later in the summer, Tatis Jr. and Bellinger are set to star in their own DQ Creative Series to promote the All-Star Summer Blizzard Treat menu.

“We couldn’t be more excited about our new partnership with the DQ brand,” said MLB chief revenue officer Noah Garden. “A cold treat is as synonymous with baseball as any stadium food and DQ is a fun, family-focused brand, just like we are at Major League Baseball. Seeing DQ so fully embrace our new relationship from the debut shows a major commitment to reaching baseball fans.By partnering with some of MLB’s best and friendliest players and developing a unique marketing plan around their sponsorship, DQ is getting the most out of this season.

To extend its longstanding support of Children’s Miracle Network hospitals and the annual Miracle Treat Day, the ADQ is also sponsoring a miracle child and their family from the Children’s Miracle Hospital Network to attend the 2022 MLB All-Star Game presented by Mastercard in Los Angeles.

“We know our fans love baseball as much as they love a Blizzard Treat or a delicious Signature Stackburger, and teaming up with MLB, another iconic summer favorite, will make this season one to remember,” said Becky Felling, Vice President of Marketing. Communication to the ADQ. “We’re having a fun-filled All-Star summer — and a few surprises — for our fans to engage in at our restaurants and during the summer baseball season.”

DQ will actively engage with baseball fans and MLB players throughout the season while introducing its new Signature Stackburgers menu and All-Star Summer Blizzard Treat menu with national ads airing during game broadcasts from MLB and other cable networks. Additionally, starting in May, DQ restaurants nationwide will offer Blizzard treats and special MLB-themed tumblers.

To amplify fan engagement, the DQ brand will also be sponsoring Grand Slam tournaments throughout the summer – when an MLB player wins a Grand Slam, fans will have the chance to win an MLB gift card Shop when interacting with DQ’s review content on social media. With an average of five Grand Slams each week in the MLB regular season, fans can expect over 100 chances to win.