Full-service digital advertising agency Chimp & z Inc has won the digital mandate for India’s premier video poker app, Hashtag Poker and Poker Sports League, affiliated with Mind Sports League.

“The game of poker is supposed to be a tedious task and to break that glass between truth and hypothesis, we have teamed up with Chimp & z Inc to help us communicate our vision and establish poker as a fun mind sport. “said Pranav Bagai, Founder and CEO, Mind Sports League.

“After exploring various agencies, we have now found the right ROI-focused agency that understands our long-term goals and can amplify our social media voice through creative campaigns and strategies. We look forward to this incredible collaboration.

In addition to social media and influencer management, the agency will also oversee its production and performance campaigns. The accounts were won after a multi-agency pitch.

“We are intrigued to work on creating powerful communications for Hashtag Poker & Poker Sports League that believe in destroying stereotypes and the brand team believe in the same. Over the next quarter, you’ll see a lot of work on social media, digital performance, and the video production front, ”added Angad Singh Manchanda, CEO and Co-Founder, Chimp & z Inc.

“Chimp & z Inc and Hashtag Poker both share extremely high aspirations and this common value and vision will make this partnership beneficial for us and a treat for our audiences.”

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