ATLANTE – It was announced today that the Atlanta Hawks have entered into a new partnership with, the world’s leading blockchain provider for the sports and entertainment industry. As part of the partnership launching this season, will become the official partner of the Hawks. Driven by the central belief that the transition from passive to active fans is essential for the future of sports, is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sports organizations the tools needed to engage. with and monetize their global fanbases.

“We are proud to partner with as we continue to find new and innovative ways to engage with our fans both online and in person,” said Andrew Saltzman, Chief Revenue Officer of the Atlanta Hawks and State Farm Arena.

Additionally, will be visible at State Farm Arena with a mark under the chairs on the Hawks’ bench and the visiting team’s bench. will also be the title sponsor on for an online post-game photo gallery as well as a monthly fan survey on Hawks’ social media channels. The Atlanta Hawks join a network of more than 70 major international sports companies and are part of’s growing expansion into the sports industry in the United States. More than 20 NBA franchises have now partnered with

“I am thrilled that the Atlanta Hawks have become the latest major US-based sports organization to join our growing network,” said Alexandre Dreyfus, CEO of and Chiliz. “ is rapidly growing to become a global fan engagement powerhouse, where passive fans are transformed into real players in the day-to-day activities of their favorite teams. This is the start of an exciting partnership. which we believe can eventually lead to vastly improved fan engagement for Hawks fans around the world. has significant global expansion plans and will increase its existing presence in Europe. has several offices around the world and has already opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires in 2021. The company will soon open a new office in North America.

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