Hero Indian Super League partners Terra Virtua; first sports league in India to enter the booming NFT market
Landmark deal will allow India’s premier soccer league to tap into new fan engagements through digital collectibles
Mumbai, India. September 22, 2021
The Hero Indian Super League (ISL) today announced a historic partnership with London-based company Terra Virtua Limited to launch its exclusive Non-fungible (NFT) tokens as digital collectibles ahead of the 2021-22 season.
The deal makes ISL, the Indian Football Premier League, the first sports property in the country to launch a series of digital collectibles, leading the Indian sports industry in the growing NFT market.
Terra Virtua is the world’s first fully immersive digital collectibles platform and one of the world’s leading creators and markets using blockchain technology. It currently offers themed digital collectibles in a range of popular movies, TV shows and comics. This partnership with ISL is Terra Virtua’s first foray into the dynamic sports ecosystem.
Changing the face of fan engagement
As part of the licensed partnership, Terra Virtua will create unique digital collectibles featuring the Indian Super League and its 11 clubs. Since the launch of ISL in 2014, the league’s many memorable moments, player cards, match highlights and more will be made available to fans to purchase and redeem as interactive keepsakes via the Terra Virtua Single Market.
According to Hoshedar Gundevia, head of digital at ISL: “Digital collectibles have been one of the most discussed avenues of fan engagement in 2021, and ISL, being a young league, would like to keep pace with the demands of the Millennial and Gen Z audience segments. from India.
“We are extremely excited to be working with Terra Virtua to stay at the forefront of the next wave of innovation around fan engagement. Digital collectibles provide the league and its clubs with innovative opportunities to connect with the growing Indian football market and attract new audiences. “
Gary Bracey, CEO and Co-Founder of Terra Virtua, commented: “This is a great day for the future of Indian and international sport. The partnership marks a fundamental shift in the way sports fans will be able to interact with their favorite sports teams in the future, allowing them to collect and trade interactive player merchandise and vibrant digital memorabilia with other fans.
“The partnership also demonstrates strong and continued growth in the NFT market, reinforcing the fact that digital collectibles are the future of fan merchandise and digital art.
The announcement just comes with the news that Terra Virtua recently switched its platform from the Ethereum blockchain to Polygon in an effort to be more sustainable. By making this change, the NFT pioneer reduced their power consumption by over 99% when hitting NFTs.
Sandeep Nailwal, COO and Co-Founder of Polygon commented, “We are really excited to get involved with Terra Virtua as they embark on their deal with the first Indian mainstream sports brand to publish NFTs. As an India-based company, we are huge fans of ISL and can’t wait to see how Terra Virtua empowers and immerses football fans with their digital collectibles.
Information on available collectibles will be announced ahead of the ISL 2021 tournament, starting November 19, 2021.
Hero Indian Super League is India’s premier professional football league, organized by Football Sports Development Limited, a joint venture of Reliance Industries Ltd and Star India Ltd. under the aegis of the Indian Football Federation. Launched in 2014, ISL revolutionized football in India and Indian football around the world in the space of 7 years. Currently an eleven-team competition, ISL has been able to rekindle the passion for football across India, with the representation of Chennaiyin FC; Odisha FC; FC Goa; NorthEast United FC; Kerala Blasters FC; ATK Mohun Bagan; SC East Bengal; Mumbai City FC; Hyderabad FC; Bengaluru FC and Jamshedpur FC.
About Terra Virtua
Launched in 2017, Terra Virtua is an entertainment-focused collectibles platform. Using blockchain technology, it provides utility by allowing digital asset collectors to view and interact with their virtual goods in augmented reality, virtual reality and 3D on PC. Leveraging the latest mobile and gaming technologies, their mission is to engage and connect fan-based user communities and a turbo-charging fandom.
About the polygon
Polygon is the first well-structured and easy-to-use platform for scaling and developing Ethereum infrastructures. Its main component is Polygon SDK, a modular and flexible framework that supports the creation and connection of secure chains such as Plasma, Optimistic Rollups, zkRollups, Validium, etc., and standalone chains such as Polygon POS, designed for the flexibility and independence. Polygon’s scaling solutions have been widely adopted with over 500 Dapps, ~ 567M + txns, and ~ 6M + txns daily.