IOC and nWay launch Beijing 2022 mobile game with Olympic NFT pins
The International Olympic Committee and game developer nWay have launched Olympic Games Jam: Beijing 2022, a new mobile game for IOS and Android devices that debuts a day before the Opening Ceremony in Beijing. Users will compete in ski and snowboard competitions to earn Olympic NFT digital pins.
NFTs can be bought, sold and traded on the nWayPlay marketplace. nWay, which announced a licensing deal with the IOC in June, is owned by Animoca Brands. In January, Animoca Brands raised $358 million to “grow the open metaverse.” Subsidiaries of Animoca include the metaverse video game The Sandbox.
Animoca and its subsidiaries have already created blockchain-based games for English football Manchester City, MotoGP and Formula 1. By collecting nWay’s NFTs in its new Olympic video game, users can upgrade their avatars with better speed , better control and greater resistance to dangers on digital snow slopes.
NFTs are increasingly being added to video games, while cryptocurrency firm FTX last month launched a $2 billion venture capital fund that will prioritize blockchain integration with NFTs. games. Ubisoft, developer of video games such as the Assassin’s Creed franchise, is one company that hasn’t seen its players have a positive initial reaction to NFT integration.
“I think gamers don’t understand what a digital secondary market can bring them,” said Nicolas Pouard, vice president of Ubisoft’s Strategic Innovations Lab. “Right now, due to the current situation and the NFT context, players really believe it’s planet destruction first, and just a tool for speculation second. But what we [at Ubisoft] see first is endgame. Endgame is all about giving players the option to resell their items once they are done with them or have finished playing the game itself.