Los Angeles Lakers forward james lebron is among several big names reportedly buying a new franchise in a one-of-a-kind sports league.
LRMR Ventures, the family office of James and his longtime business partner, the CEO Maverick Carterteams up with investment firm SC Holdings, Golden State Warriors forward Draymond GreenCleveland Cavaliers forward Kevin LoveMarketing Director at SpringHill Paul Rivera and co-owner and CEO of Relevent Sports Group Daniel Silman as part of a new ownership group for Major League Pickleball, according to a PRNewsire Press release.
“Having SC Holdings, LRMR Ventures and their amazing group as owners and investors in Major League Pickleball is not only great for MLP, it’s a watershed moment for pickleball in general,” said the MLP founder. . Steve Kuhn. “Pickleball is the fastest growing sport in the country, creating communities in cities and towns around the world. This investment and the platform this group provides will go a long way in helping us achieve our goal of reaching 40 million pickleball players by 2030.”
MLP plans to grow from 12 to 16 teams, which will include the new franchise owned by James and company.
Other previous MLP investors and team owners include the NFL legend Drew Breeentrepreneur Gary Vaynerchuktennis star James Blake and others.
James officially became a billionaire earlier this year, becoming the first NBA player to do so in his active playing career. Forbes.com reported at the time.
The four-time NBA champion brought in $121.2 million in total earnings last year, boosting his official net work to $1 billion, joining the likes of Michael Jordan and the end Kobe Bryantwho both surpassed their respective net worths of $1 billion after retiring from their Hall of Fame playing careers.
“This is my biggest step,” said James QG in 2014 on the potential of becoming a billionaire one day. “Obviously. I want to maximize my business. And if I happen to get it, if I happen to be a billion dollar athlete, ho. Hip Hip Hooray! Oh my God, I going to be excited.”
James is currently the highest-paid active player in the NBA and earned over $385 million during his 18-year NBA career during stints with the Cleveland Cavaliers (2003-10; 2014-18), Miami Heat (2010-14) and Lakers (2018-present), plus more than $900 million in endorsements – which include a lifetime deal with Nike paying tens of millions a year, as well as AT&T, Pepsi and Walmart – and other business ventures, which include a stake in Fenway Sports Group, the parent company of the Boston Red Sox, Pittsburgh Penguins and Liverpool FC
The $121.2 million earned by James in 2022 also ranks as the highest paid athlete in North America and the second highest paid athlete in the world, behind Paris Saint-Germain. Lionel Messiwhich earned $130 million in 2022.
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