A college scholarship isn’t the only award a student-athlete can receive after the NCAA recently changed its controversial name, image, and likeness rules, allowing athletes to generate income with their name, their image and likeness outside their universities and organizations. From securing sponsorship and sponsorship deals to starting their own businesses with their names on it, the length of which these student-athletes can go with the NCAA’s latest decision seems limitless.
With new freedoms, new responsibilities, how will these students manage their ability to take advantage of themselves? Will it impact their performance in their respective sport for better or for worse?
The impact of these new rules also raises concerns beyond university sport. What does this mean for the way professional sports leagues manage their NIL rules after student-athletes graduate and step onto this big stage? What does this mean for the highly touted athletes entering college?
Assistant sports editor Andrew Finley and Daily Aztec sports contributor Nick Coppo to discuss some possible ramifications of the NCAA decision, and what these new rules might mean for student-athletes now and in the future.