WSC Sports integrates its proprietary automation tools with mobile streaming service Migu to create real-time video and highlight solutions for China’s leading sports broadcasting entity.

The partnership enhances Migu’s ability to deliver instant, short-form content across its platforms and social media. The Chinese media conglomerate owns the broadcast rights to no less than 30 different sports leagues, producing more than 8,000 sporting events and 16,000 total hours per year. Migu also averages 20 broadcast matches per day.

WSC Sports’ artificial intelligence and machine learning technology will enable Migu to distribute real-time video content to its Chinese audience from leagues such as the Chinese Basketball Association, English Premier League, Serie A, Bundesliga, Ligue 1 and the NBA.

Migu has long aspired to broadcast American sports since entering into its cross-platform and marketing partnership with the NBA in 2018, its first with a North American sports league. The deal allowed Migu to show daily NBA highlights, behind-the-scenes videos, original programming content, and classic NBA games, while integrating 4K resolution and virtual reality into the viewer experience. .

Migu also has an agreement to show Shanghai Football Association games using Pixellot’s unmanned cameras. But WSC Sports allows Migu to produce AI-driven video clips for all of its content.

Tel Aviv-based WSC Sports – which raised a $100m Series D in February to enter the betting space – has other similar partnerships with Shenzhen-based Tencent and China Central Television, while continues to grow in the region. The technology company already creates and broadcasts music videos for more than 250 leagues and broadcast partners such as the NBA, NFL, NHL, NASCAR, ESPN, Warner Media, YouTubeTV, Bundesliga, FIBA, FanDuel and Extreme E Racing.