CHICAGO, July 13, 2021 / PRNewswire / – NFL FLAG today announced a partnership with Every Kid Sports, a national 501 (c) (3) nonprofit, to help make NFL FLAG more accessible and affordable for athletes from low-income families through United States

Beginning in fall 2021, Every Kid Sports will pay all NFL FLAG entry fees for qualified athletes.

Every Kid Sports removes the financial barrier to youth participation in sport by covering the cost of registration fees for athletes from low-income families, so that they can enjoy the positive benefits of playing sport.

Through its exclusive program, the Every Kid Sports Pass, Every Kid Sports covers registration fees for recreational sports for young people up to a maximum of $ 150, four times per year, per child aged 4-18, and is available to families eligible for SNAP, WIC or Medicaid.

“We look forward to helping low-income families have the same opportunity to play NFL FLAG as middle-income families,” says Every Kid Sports co-founder and executive director, Nathalie Hummel. “We believe in the power of sport to transform lives and giving these kids the chance to experience the joy of playing flag football is why we exist. It will be wonderful to see how many children and leagues we can support through this partnership. ”

The partnership has already launched in select markets in the United States and will continue to roll out across the country to support young athletes in the 1,600 locally managed NFL FLAG leagues. Current markets include Dothan, Alabama, Birmingham, Alabama, Flint, Michigan, and Detroit, Michigan.

“With the launch of NFL FLAG Alabama and the World Games in 2022, Alabama was the obvious choice to launch this partnership with Every Kid Sports, ”said the executive director of NFL FLAG and CEO of RCX Sports. Izell reese. “NFL FLAG is committed to improving the accessibility and inclusiveness of flag game – especially for girls. Each Kid Sports will allow us to grow even more and help create opportunities for all athletes from play – regardless of their financial situation. “

Flag football is a growing sport with the regular participation of more than 3 million young people and adults in United States. NFL FLAG is a licensed NFL property of over 500,000 young athletes ages 5 to 17 in all 50 states. NFL FLAG is operated by RCX Sports.

NFL FLAG is an NFL licensed property of over 1,600 locally managed leagues and over 500,000 young athletes in all 50 states. NFL FLAG is a fun and accessible non-contact program available for girls and boys ages 5 to 17. Players benefit from physical activity through continuous, non-contact action while learning the basics of football as well as lessons in teamwork and sportsmanship. RCX Sports is the official operator of NFL FLAG.

RCX Sports is the premier youth sports experience company, managing and operating leagues, camps, combines, tournaments and events.

RCX works with professional leagues, national governing bodies, sports-focused businesses and brands to reinvent the sports experiences of young people. RCX produces events with world-class partners including the NFL, NBA Jr., NAIA, and the 2022 World Games.

RCX is committed to improving the accessibility and inclusiveness of sports by enhancing the sport experience for young people and creating opportunities for all athletes to play. We believe that sport has the power to transform lives and that every athlete should have the opportunity to experience the value of sport. For more information, visit

Based at Bend, Oregon Every Kid Sports is a national 501 (c) (3), a GuideStar Platinum Transparency 2021 non-profit organization that has worked since 2009 to provide a variety of sports-related opportunities designed to remove the financial barriers that prevent generally children to be active through sports. Every Kid Sports has been recognized by the Aspen Institute as a 2019 Project Game Champion, as well as a recipient of the 2019 Beyond Sports Collective Impact Award for Reducing Inequalities. Partners in their work have included Nike, T-Mobile, Little League International, and the National Basketball Players Association Foundation.

Media contact:
Lauren Pulte
[email protected]


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