HOLLYWOOD, Calif .– (BUSINESS WIRE) – Sep 10, 2021–

Nickelodeon and CBS Sports are teaming up with the National Football League (NFL) to bring prime-time slimetime for the 2021-2022 football season with all new content specially created for kids and families, including another slime-filled presentation of an NFL Wild Card game that airs on Nickelodeon on Sunday, January 16 at 4:30 p.m. ET alongside CBS Sports coverage of the game on The CBS Television Network and NFL Slimetime, an all-new NFL half-hour weekly series on Nickelodeon, premiering Wednesday, September 15 at 7 p.m. ET / PT.

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Hosted by CBS Sports analyst and former NFL star Nate Burleson and Nick Young star Dylan (Dylan Gilmer, Tyler Perry’s Young Dylan ), with teenage sports correspondent Dylan Schefter and Lincoln Loud ( The noisy house ), NFL Slimetime (23 episodes) will be a fun weekly NFL experience for kids and families. The series will include: highlights and nicknamed gameplay sequences; football floodlights for young people; special appearances by Nick’s stars; interviews with NFL players; and entertaining segments highlighting players and teams on and off the pitch. After its premiere in Week 2 on Wednesday, September 15 at 7 p.m. ET / PT, NFL Slimetime airs weekly Wednesdays at 7 p.m. ET / PT, with episodes available to stream on Paramount + the next day through February 16, Super Bowl week. NFL Slimetime is produced by Ashley Kaplan, Luke Wahl, Paul J Medford and Jana Blumenthal. Shawn Robbins of CBS Sports is an executive producer and showrunner. Nickelodeon production is overseen by Ashley Kaplan, Senior Vice President, Digital Studios.

Brian Robbins, President and CEO of Nickelodeon and Head of Content of Kids & Family for Paramount +, said Brian Robbins: “Our coverage of the NFL Wild Card game has literally been a game-changer in many ways, and the sensational response has absolutely proven that there is a huge demand for sports content with the kind of kids and the family perspective that only Nickelodeon can deliver. In this next step in our great partnership with the NFL and CBS Sports, we’ll raise the bar even further and help innovate in sports programming to bring the whole family together for unique viewing experiences. “

Sean McManus, President of CBS Sports: “With Nickelodeon, CBS Sports is cultivating the next generation of NFL fans. Our inauguration NFL Wild Card Game on Nickelodeon was an exceptional demonstration of the power and ability of ViacomCBS to continue to reach a wider and younger audience. We’re excited to team up with the NFL and Nickelodeon this season, bringing kids and families a full season of unique and unparalleled NFL content, including our second edition of the NFL Wild Card Game on Nickelodeon. “

Said Shawn Robbins, executive producer and showrunner of NFL Slimetime: “I am delighted to build on the success of last season NFL Wild Card Game on Nickelodeon with NFL Slimetime and another Wild Card presentation. Nick-ified highlights, expert advice, kid-focused fun, and special guest appearances, NFL Slimetime will wow kids and families like only Nickelodeon can do every week.

Said Hans Schroeder, Executive Vice President and Chief Operating Officer, NFL Media: “We are delighted to continue our partnership with CBS Sports and Nickelodeon to bring our game and our content to young NFL fans and their families. Nickelodeon’s one-time presentation of last year’s Wild Card Game was a success, and we look forward to another playoff airing this year and a new weekly show for family fun.

Said Amanda Herald, vice president of NFL strategy and marketing knowledge: “In extending and expanding this partnership, we wanted to deliver content that allows families to share their NFL fandom across generations – a key to developing our future fan base. The collaboration between Nickelodeon, CBS Sports and NFL Media will allow us to provide authentic and fun NFL coverage throughout the season.

Following last year’s Sports Emmy Award success NFL Wild Card Game on Nickelodeon, CBS Sports and Nickelodeon are teaming up again for a special presentation of an NFL Wild Card game on Sunday, Jan. 16 at 4:30 p.m. ET, featuring unique content, guest reporters, original on-field graphics, virtual filters and more, all designed for family viewing pleasure. The NFL Wild Card Game on Nickelodeon will air alongside CBS Sports’ coverage of the game, which will be available on the CBS television network and streamed digitally to all devices through Paramount + digital properties, CBS Sports and NFL, and on mobile through Yahoo Sports and properties mobiles of the participating teams.

that of last season The NFL Wild Card Game on Nickelodeon (Sunday, Jan.10, 2021) – the first-ever NFL TV show produced for children and families – was Nick’s most-watched show by total viewership in nearly four years and the first TV show by cable of the week with Kids 2 -11 and children 6-11. Aired alongside CBS Sports’ broadcast on The CBS Television Network, the program generated over two billion social media impressions and Nickelodeon was the number one trending topic in the United States on Twitter during that post- midday. The NFL Wild Card Game on Nickelodeon received two Sports Emmy Awards in the Outstanding Playoff Coverage and Outstanding Live Graphic Design categories.

Nickelodeon, now in its 42nd year, is the number one entertainment brand for children. She has built a diverse global business by putting children first in everything she does. The brand includes television programming and production in the United States and around the world, as well as consumer products, digital, location-based experiences, publishing and feature films. For more information or illustrations, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).

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CONTACT: CBS Sports:

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KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: FOOTBALL TV AND RADIO ENTERTAINMENT SPORTS

SOURCE: Nickelodeon

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PUB: 10/09/2021 13:05 / DISC: 10/09/2021 13:06

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