A month of advertising Ontario sports betting, regulators have imposed the first fines on sports betting operators for violating the province’s strict advertising rules.
the Alcohol and Gaming Commission of Ontario served BetMGM and PointsBet with agency violation fines Registrar Standards for Internet Gamingaccording to an AGCO press release Tuesday. The offenses relate to restrictions on sports betting advertising in Ontario.
“The AGCO holds all registered operators to high standards of responsible gaming, player protection and gaming integrity, and monitors their activities to ensure they meet their obligations under the Regulation Act. Ontario Gaming and Standards,” said AGCO CEO and Registrar. Tom Mungham said in the press release.
Advertising restrictions on sports betting in Ontario
Ontario regulations include a broad ban on advertising bonuses and other incentives to the general public.
Operators may include them on their website or through direct advertising and marketing after individual player consent. Operators can appeal the regulator’s sanctions.
BetMGM infringements came via Twitterwhile PointsBet advertised on the GO Transit system.
BetMGM Ontario Sports Betting Offenses
AGCO fined BetMGM C$48,000 for his offences.
According to the statement, the fine is the result of four incidents:
- A tweet announcing a “$250,000 Launch Party” with the winner receiving a $100,000 casino bonuses
- A tweet that includes a $10 casino bonus in exchange for a $25 bet
- Promotion “Jimi Hendrix Free Spin Friday” which included 100 free spins in exchange for following a Twitter account
- A tweet that read “the more money you put in per bet, the more chances you have of winning”
PointsBet Ontario Offenses
AGCO has hit PointsBet with a C$30,000 fine.
There were two incidents cited for punishment:
- Since April 4 for April 22posters on GO trains and in several products promoted free play.
- Since April 4 for April 17posters at two GO stations promoted free play.
Launch of BetMGM and PointsBet April 4the first day of commercial online sports betting in Ontario.
PointsBet released a statement following the AGCO post.
“On behalf of PointsBet Canada, I personally apologize for our error in interpreting the standards set by the Alcohol and Gaming Commission of Ontario (AGCO) leading to this outcome,” said PointsBet Canada CEO . Scott Vanderwell mentioned. “I appreciate the tremendous effort our local team and close partners have made to resolve the issue once we have been made aware. As I have said in the past, we are proud of our reputation as a compliant operator and believe in collaboration with regulators within the legal framework.
“We are advocates for the legalization and legitimization of this industry and believe in the importance of creating a level playing field in which all operators contribute to safe and responsible gambling.”
BetMGM has not yet responded to a request for comment.