• OTE launched in October with eight “five-star” high school basketball recruits
  • League has the backing of several celebrity and athlete investors

Overtime co-founder and chief executive Dan Porter said the company wants to expand beyond basketball and into other sports.

The youth-focused digital media brand announced the launch of Overtime Elite (OTE) earlier this year and the basketball league played its first games in late October.

With backers as diverse as National Basketball Association (NBA) star Carmelo Anthony, American rapper Quavo and Amazon founder Jeff Bezos, OTE has signed eight “five-star” high school basketball prospects for its inaugural class of 24 players. Overtime also built a 103,000 square foot facility in Atlanta to house league games and operations.

However, this is apparently not the limit of Porter’s ambitions in terms of full-fledged intellectual property.

“I would say that’s not the only sports league we’re going to do,” Porter told the SportsPro OTT summit. “If you asked me ‘what is Overtime’s mission today?’ I would say it’s to create disruptive sports intellectual property in the physical and digital world.

“So I look at everything [OTE]in football, boxing or something like that, [as] how can you create, essentially, a real-world IP where you impact the fan experience? And how can you distribute that digitally in any way possible?

“We have 53 accounts on Overtime, they all have the word Overtime in them and I think the secret to digital is that people follow things, partly for one reason. That’s why if out of the top 100 accounts I think that 97 of them are individuals.

“We come from a world that was basically a world of aggregation – here’s all the best highlights, here’s baseball, here’s football, here’s basketball. Digital basically allows you to create that on your own.

“For example, we have Overtime as a channel, and then we have Overtime Elite, which covers [sports IP] and then we have “Shout Out to Overtime”, which are fan videos, and so on.

“I think most people who tried to compete with us said, ‘Oh, they’re on social media. So we’re going to create a social media channel.’ And I said, ‘No, we have so many strings that do so many different things and basically interact with each other.” That was enough to create, I think, the launch pad [Overtime Elite].”