KOLKATA: The Poker Sports League (PSL) has signed Pocket52 as the title sponsor for Season 3, while Voot, the digital arm of Viacom18, has become the official streaming partner. This year, the league will go virtual as the pandemic disrupted the event on the ground.
The virtual matches will begin from January 18, 2021 in live streaming on Voot from 4 p.m. to midnight every Monday, Wednesday and Saturday. The grand finale is scheduled for February 20, 2021.
PSL promoter Amit Burman said: âAs an emerging gaming start-up that brings together customers from all platforms, pools and allows them to play together in real time on their platform, Pocket52 is the perfect partner for be our title sponsors. More so, given the significant shift in content consumption towards digital platforms, it was a strategic decision to partner with Voot for the streaming of the very first virtual poker league. In addition, it is a great pleasure to announce that this will be the world’s first post-Covid2019 poker broadcast (with video). ”
Aimed at users between the ages of 18 and 35, PSL was launched in 2016. The tournament has aired on Discovery Communications India’s DSPORTS channel for the past two seasons. However, the significant shift from eyeballs to digital platforms and the Covid2019 crisis forced organizers to host the league digitally.
Viacom18 Digital Ventures COO Gourav Rakshit said that through the partnership, the platform hopes to achieve critical mass and embark on a new trajectory. âAlso, we really love that poker has a very active community engagement, so we expect a lot of rehearsals from the fans. We are really very happy to invest in this amplification because I think it is the right time to include sport. Especially when OTT itself moves from the backward learning experience to the deep learning experience, âhe added.
In the past, there has been an increased demand for online and skill-based games, which has enabled more and more brands to gain visibility opportunities on these platforms. When it comes to sponsors, Pocket52 PSL has structured plans to run two seasons / leagues in a year where there will be plenty of branding and communication opportunities for all of its sponsors. Additionally, the league follows a 100% legal business model with no wagering and wagering implications.
Poker Sports League CEO and Co-Founder Pranav Bagai said the league has been a catalyst in the history of growth and has led to a hard-hitting and noticeable improvement in monetization while adjusting to the circumstances. changing. âThe game of poker to many can seem tedious and therefore, to make it appealing to a wider audience, our association with Voot, in addition to the league live stream, will also air an exclusive behind-the-scenes reality show. It is not only lucrative for active players, but also for industry operators to invest, create and expand the ecosystem.
To encourage more and more poker enthusiasts to join the league, PSL has been supported and supported by Grand Master Viswanathan Anand since its inception.