Root, Inc. Announces Three New Sports Partnerships with the Denver Broncos, Cleveland Browns and Colorado Rockies
COLUMBUS, Ohio, July 12 10, 2022 (GLOBE NEWSWIRE) — Root, Inc. (NASDAQ:ROOT), a leading technology company providing insurance solutions and the parent company of Root Insurance, announced partnerships with two National Football League teams and a Major League Baseball team.
Root is now the official insurance partner of the Denver Broncos, Cleveland Browns and is also a sponsor of the Colorado Rockies. The Root name, logo and advertisements will be incorporated into team media, game day graphics and sponsored content.
“We are very excited and proud to deepen our knowledge in the world of sports marketing. These partnerships allow us to connect directly with our key audiences in important markets,” said BC Silver, Chief Marketing Officer of Root. “As we seek to build awareness of the Root brand in these markets, we believe these teams allow us great reach and connectivity with their loyal customer base. We are looking for great drivers!”
These new sports sponsorships are in addition to the partnership with the NASCAR 23XI team and driver Bubba Wallace. Root has sponsored 23XI since 2021.
About Root, Inc.
Root, Inc. is the parent company of Root Insurance Company. Root is a technology company that is revolutionizing insurance through data science and technology to provide consumers with a personalized, simple and fair experience.
This press release contains forward-looking statements within the meaning of the federal securities laws regarding Root, Inc. These forward-looking statements relate to, among other things, expectations regarding our future business results. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond the company’s control and are difficult to predict. We have based our forward-looking statements on our current expectations, estimates and projections about our industry and our business. We caution that these statements are not guarantees of future performance and that you should not place undue reliance on them, as they involve risks, uncertainties and assumptions that we cannot predict and many of which are beyond our control. Accordingly, our actual results may differ materially from the future performance that we have expressed or projected in our forward-looking statements. Pursuant to the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, we have included in Root’s Form 10-K for the fiscal year ended December 31, 2021 and in other filings with the SEC, a cautionary statement identifying important factors, but not necessarily all such factors, that could cause future results to differ materially from those set forth in the forward-looking statements. Copies of Root’s Form 10-K and other SEC filings are available on the SEC’s website at Root’s website at https://ir.joinroot.com/investor -relations or by contacting Root’s Investor Relations office.