Royal Challengers Bangalore has been declared Asia’s most popular sports team in the digital space. According to Deportes & Finanzas, one of the world’s largest data analytics companies, the Bangalore Indian Premier League (IPL) franchise is the only cricket team on the list. The others are football clubs.

Manchester United takes the corresponding position in Europe. The other continents are dominated by Flamengo (in America), Al Ahly SC (Africa) and Collingwood (Oceania).

“We decided to explore long-form content and with podcast trends increasing dramatically, we decided to launch The RCB Podcast with a strong theme for season 1: how the IPL changed my life. Two people sitting in a room with microphones in front of them doesn’t make a podcast, so we knew it had to be well researched, packaged and produced.We partnered with ATS Studio, who have the expertise in producing popular podcasts such than Misson Isro, to join us and help bring this vision to life,” said Rajesh Menon, Vice President and Director of RCB.

With Virat Kohli on the side, the team’s programs seem to have been accepted by the fans. For example, Bold Diaries provides all behind-the-scenes content and interviews, The 12th Man TV is a show for fans, giving them a voice, and The Game Day show provides locker room content that even broadcasters don’t have access to. Bold is Fit is a fitness content series.

“RCB’s content strategy focuses on key verticals such as 1) understanding the public, cricket fans and RCB fans in particular, 2) building IPs and building the affiliation and desirability of these properties, 3) futuristic, comparing global trends, new technologies, and 4) brand and company goals, converting a two-month season into a 12-month library of content,” Menon said.

RCB claims to have successfully monetized all content properties in 2021 and delivered staggering numbers to our brand partners. RCB were the most popular IPL team on social media for 2021 (engagement) and among the top 10 global sports teams in the world (alongside Manchester United and Barcelona who have a much larger following than RCB.

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Posted: Wednesday February 2nd 2022, 12:44 PM IST