Provider of technology solutions and experience-based services SharpLink Gaming Ltd team up with NBC Sports launch a new interactive and free online game for 43rd Ryder Cup to be held at Whistling Straits in Kohler, Wisconsin, September 24-26, 2021.
The Ryder Cup Fantasy online game will be available at www.RyderCup.com and on the official Ryder Cup mobile apps for iOS and Android, providing golf fans in the United States and Europe with a fun and even more immersive experience of the game. tournament.
Fans will be challenged to choose six golfers from either US or European teams and earn points in the same way professional golfers will earn points in Ryder Cup matches.
For example, if a fan’s golfer is part of a winning match / pair, one point is awarded; or if there is a tie, the fan wins half a point. The goal is to earn as many fantasy points as possible. Players will compete for an Ultimate Prize Pack filled with Ryder Cup gear.
Michael lowe, Vice President of Digital Strategy and Partnerships at NBC Sports Group, said, âWe have been impressed with SharpLink’s creative and digital expertise in gamification related to the development of fantastic sports and games.
âThis new casual gaming experience, designed and developed by SharpLink in conjunction with the digital teams from NBC Sports, PGA of America and European Tour, should uplift and enhance fan engagement around our coverage of this world-class sporting event. .
âWhile our core fans will continue to enjoy our television coverage of the golf competition, the ability to gamify the tournament introduces an entirely new and entertaining dimension to the Ryder Cup experience, especially for our growing audience of casual fans. “
SharpLink CEO Rob phythian commented: âHistorically reaching more than half a billion households worldwide through television and digital media coverage, the Ryder Cup has become one of the most popular and celebrated sporting events in the world.
âWe are thrilled to partner with NBC Sports and The Ryder Cup to engage golf fans through our fun, immersive and interactive gaming experience directly linked to real-time play in the Ryder Cup tournament.
âFans can play individually against all Ryder Cup fans in the game, or challenge others in friendly and direct competition through the creation of private groups. Either way, the free-to-play game allows NBC Sports to engage with avid golf fans throughout the event, giving those fans a reason to return to the NBC Sports and Ryder Cup digital platforms as they go. as the tournament progresses.