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Socios, a sports-focused fan token platform, has partnered with Kraft Sports + Entertainment, the management company behind two major US sports teams, the New England Patriots and New England Revolution.

While Socios signed a deal with the American National Hockey League (NHL) New Jersey Devils in April and had existing partnerships with 24 National Basketball Association (NBA) franchises, this new partnership marks the first time Socios has entered the US National Football League (NFL) and Major League Soccer (MLS).

Socios leverages blockchain technology to deliver fan tokens, collectibles, and other digital assets to sports organizations. The Patriots will use the Socios mobile app to reward fans with prizes for correctly answering game-related questions. As for the Revolution, Socios will become the main sponsor of its training center and offer fans the opportunity to win prizes through prediction polls.

“Socios.com is an industry leader in using new technology to engage fans in creative and imaginative ways,” said Jim Nolan, COO at Kraft Sports + Entertainment, in a declaration. “We look forward to teaming up with them and exploring the technologies available to reach new audiences and provide additional enhancements for fans.”

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