A sports enthusiast who admits he ‘got fat’ during the lockdown has started his own business to encourage more people to get up and be active.

Independent utility salesman Lee Hannigan created All About Sport to promote and advocate for all sports.

The father-of-two said the company had three specific goals: to promote and organize local sporting events and challenges, to showcase celebrities and sports stars in a wide range of disciplines, and to organize giveaways to give people the chance to own sporting goods for a fraction of the cost.

Lee said, “I got pretty fat during the lockdown, got lazy, didn’t exercise, and just got into some really bad habits.

“I wanted to do something about it so I started looking online to see what sporting challenges there were out there and that’s where the idea for All About Sport was born.

“I always wanted to have a career in sports because I love it, but I have heart disease so I don’t play as much as I used to. So I decided to forge my own career by starting a business. “

The 41-year-old, who lives in Stoke-on-Trent, added: “I’ve been self-employed for three years now. It was going well, but the lockdown killed him, so in November I decided to set up some new business ideas.

“I have wanted to start my own business since I was a kid and I think it was the fear that put me off, but the lockdown helped me and I decided to go for it.”

Weeks after the company’s launch, Lee has already partnered with the British Heart Foundation, Movember, Alice Charity and local clubs to promote their upcoming sporting events.

He also posted interviews with Stoke City legend Lou Macari and MMA champion Ross Pointon.

Now, Lee wants to build relationships with even more sports stars and local clubs to help promote the sport and grow his brand.



Lee Hannigan put on All About Sport after gaining weight during lockdown

He said: “I started this business with my credit card money, so it’s really a passion project, but it’s what I want to do and I’m working hard to develop it.

“Right now we’re just seeing what works and what doesn’t, but I have a lot of ideas, for example, we want to start hosting our own events next year and I want to start a podcast.”

Over the next 12 months, Lee – who still works in utility sales – intends to expand the business and create new jobs.

He added: “I have experience in running businesses, but never mine. So it’s been a learning curve, but I loved the process of creating something that is mine. .

“Right now, I work from home, but I would like to have an office at some point.

“Over the next couple of years, I hope to be able to have a full team to give me more time to go out in the community, interview sports stars, promote local clubs and just encourage people to get active. . “


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