Bombay (Maharashtra) [India], Sep 22 (ANI): The Indian Super League (ISL) on Wednesday announced a historic partnership with London-based company Terra Virtua Limited to launch its exclusive non-fungible (NFT) tokens as digital collectibles ahead of the 2021 season- 22.

The deal makes ISL, the Indian Football Premier League, the first sports property in the country to launch a series of digital collectibles, leading the Indian sports industry in the growing NFT market.

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Terra Virtua is the world’s first fully immersive digital collectibles platform and one of the world’s leading creators and markets using blockchain technology. It currently offers themed digital collectibles in a range of popular movies, TV shows and comics. This partnership with ISL is Terra Virtua’s first foray into the dynamic sports ecosystem.

“As part of the licensed partnership, Terra Virtua will create unique digital collectibles featuring the Indian Super League and all of its 11 clubs. Since ISL launched in 2014, the league’s many memorable moments, Player cards, match highlights and more will be available for fans to purchase and redeem interactive memorabilia at the Terra Virtua Single Market, ”an official statement from ISL said.

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ISL Digital Manager Hoshedar Gundevia said: “Digital collectibles have been one of the most discussed avenues of fan engagement in 2021, and ISL being a young league, would like to keep pace with the demands. Generation Y and Generation Z audience segments in India. “

“We are extremely excited to be working with Terra Virtua to stay at the forefront of the next wave of innovation around fan engagement. Digital collectibles provide the league and its clubs with innovative opportunities to connect with the growing Indian football market and attracting new audiences, ”he added.

Information on available collectibles will be announced ahead of the ISL 2021 tournament, starting November 19. (ANI)

(This is an unedited, auto-generated story from the syndicated news feed, the staff at LatestLY may not have edited or edited the body of the content)

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