Atlanta Braves

Atlanta Braves

Following Ronald Acuna Jr.’s season-ending injury, the Braves traded for six players, four of whom were on the team’s roster for their first World Series title in 26 years – an aggressive approach made possible by forward-thinking budget planning. Everything else followed. The Braves posted a record $568 million in revenue, were #1 on Fanatics for online MLB merchandise sales with a 527% increase from 2021, and were in the top three in MLB for follower growth and engagement on Twitter, Instagram and Facebook. Their average carries per game ($1.32 million) was the highest in franchise history.

Los Angeles Rams

Los Angeles Rams

The Rams became the second team to win a Super Bowl at their home stadium, making it the first year with fans allowed at SoFi Stadium, an opulent venue funded by owner Stan Kroenke that quickly became the West Coast’s flagship. of the NFL. Prior to the season, the team surpassed $600 million in seat license sales, setting a new industry benchmark. On the personnel side, the Rams have upended conventional wisdom with their highly successful strategy of trading numerous draft picks for immediate-impact stars.

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Austin F.C.

Austin FC was a successful expansion launch with stadium (Q2) and jersey (Yeti) naming partners. It was the only MLS franchise to sell out 100% of its home games in 2021. The club has also scheduled away events, including hosting Team USA’s World Cup qualifiers. The team ranked #1 in MLS team merchandise sales and #2 in sponsor sales. Meanwhile, at the end of 2021, Austin’s subscription waitlist topped 32,000 while 96% of subscription members renewed after last year ahead of the current campaign. Additionally, the 4ATX Foundation, Austin’s nonprofit arm, has donated more than $738,000 to local organizations.

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Milwaukee dollars

Milwaukee saw a surge in merchandise sales after winning its second championship in franchise history. During the playoffs, more than 800,000 visitors passed through the Deer District surrounding the Fiserv Forum, resulting in increased revenue for Bucks retail and food and beverage operations and businesses surrounding. Overall, the team increased its marketable fan base by 20% during the playoffs. The Bucks have also signed influential sponsors, such as their first playing partner Betway, and have been a leader in vaccination initiatives with healthcare partners.

Golden State Warriors

Golden State Warriors

Golden State was No. 1 in the NBA in overall ticketing revenue, including season tickets and total sequel revenue, and was the league’s top team in online and in-store merchandise sales. team, far exceeding the league average. The Warriors also finished last season as the NBA’s No. 1 in arena per cap and average gate receipts. They were the only professional sports team to offer free at-home and on-site COVID-19 testing for fans coming to games, and were among the first to integrate the Clear Health Pass with COVID-19 testing partner Lucira Health. In November, the Warriors Community Foundation announced its largest grant yet of $1.85 million, which went to a total of 51 nonprofit organizations.

Tampa Bay Lightning

Tampa Bay Lightning

The Lightning’s off-ice success over the past year has mirrored on-ice performance, with the franchise becoming the third team to win back-to-back Stanley Cups (2020 and 2021) since 1998. The team has led the league in growth subscribers. on social media and ranked first in tickets paid per game for the 2021-22 season. This season marked the fourth straight year that Tampa has been in the top three in overall league attendance. New season ticket revenue totaled $5.7 million, while sponsorship revenue was 120% of the NHL league average, including a 10% year-over-year increase . Retail revenue was also up 214% year over year. The organization also donated $5.2 million to the local community.

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