National Basketball Association (NBA) franchise on Chicago Bulls became the last sports team to take advantage of to improve its fan engagement activities.

Part of the Chillz group, will act as the official team partner throughout the 2021/22 season and beyond, striving to provide fan engagement opportunities to Bulls supporters via monthly Twitter polls. and serving as the presenter of the team’s halftime score updates on the social media platform.

In addition, the company will also benefit from exposure via visible-on-TV signage at the team’s Chicago Stadium and secure the rights to the franchise brands and logo to strengthen association and brand awareness. .

Matt Kobe, Chicago Bulls Executive Vice President of Revenue and Strategy, said, “At the Chicago Bulls, we pride ourselves on identifying innovative ways to engage our fans around the world, and we’re thrilled to partner to to help us achieve this goal.

“We are fortunate to be able to partner with a company that shares our vision and has the resources to take Bulls to a new level in the application of blockchain technology.

The Bulls join a range of sports organizations that have partnered with, including AC Milan, Atletico Madrid, Arsenal, FC Barcelona, Everton, Inter Milan, Juventus, Manchester city, Paris Saint Germain and the national teams of Argentina and Portugal, while forging partnerships with Formula One, cricket and esports teams.

In addition, the deal represents a step forward in’s expansion plans in the US sports space, having linked with the Bulls’ other NBA teams on Boston Celtics and Philadelphia 76ers, as good as New Jersey Devils of the National Hockey League (NHL), Ultimate Fighting Championship (UFC) and NASCAR.

“The Chicago Bulls are one of the biggest sporting names on the planet,” added Alexandre dreyfus, CEO of and Chiliz. “We are incredibly proud to be associated with this legendary franchise and look forward to creating new opportunities for Bulls fans around the world to engage with their team.”