The fourth season of the Poker Sports League powered by FairPlay News has announced Viacom18-owned video-on-demand and OTT streaming service VOOT as the official streaming partner for this season. This year’s league is in Phygital format and the broadcast started from March 29, 2022. Thanks to this association, viewers will be able to enjoy the live broadcast of the entire league on VOOT.
Announcing the partnership, Poker Sports League CEO and Founder Pranav Bagai said, “We are thrilled to be partnering with VOOT again this year for our upcoming season. As the majority of our audience are tech-savvy and lean towards OTT platforms to consume various modes of entertainment, a partnership with VOOT for streaming was a prudent option. Through this association, we strive to provide our users with the best possible poker experience.
This season, special attention has been given to upcoming qualifiers as well as key professional players, with high investment bids and large holds that have made this season more exciting. The selection ceremony of the season saw six teams representing six different Indian provinces namely Delhi Czars, Deccan Aces, Goan Nuts, Gujarat Falcons, Mumbai Anchors and Kolkata Kings. A total of 36 qualified, 12 pro-players will be part of this season. In addition to these, it has six places for women and six for substitutes.
Bagai added, “Given the substantial shift in content consumption towards digital platforms in India and the dynamics of the Indian online poker industry, we decided to reach out to a wider audience and encourage it. to play every season. Our partnership with VOOT will air an exclusive behind-the-scenes reality show “Poker Mantra” in addition to the league live stream.
The PSL’s fourth season kicked off on March 29 and will run until April 13 with six to seven matches per week, all streaming virtually on Voot. Deltin Royale and Adda 52 have been announced as site partners and online partners respectively. The season finale will be hosted live on the pitch from April 20-24, 2022, a first since the pandemic.
Commenting on the partnership, Viacom18 Digital Ventures – AVOD (Voot) Head Chanpreet Arora said, “At Voot, we strive to enter into partnerships that add value to our platform, and we are delighted to partner again. at Poker Sports League.Through this partnership, Voot’s appeal to young audiences will create a strong fan base for poker in India and give us the opportunity to captivate poker enthusiasts and provide them with a rewarding experience.
Poker is one of the most popular segments on India’s digital trend. The online poker industry is currently growing rapidly and grew by 23% in 2022. This expansion has been fueled by UPI which has made it easier for a large audience to adapt to online transactions, resulting in an increase in conversions from paying customers in the RMG industry.