The season kicks off on Triller LIVE on June 14 with the BIG3 SuperDraft 2021

Los Angeles (June 3, 2021) – Triller, the globally popular AI-powered social media experience, announced today that it has become an exclusive broadcast partner of BIG3, the official creator of the new global sport, FIREBALL3. Triller will join CBS Sports as official media partners for the fourth season of BIG3. Triller Live, Triller’s global direct-to-consumer streaming platform, will broadcast 30 hours of exclusive live games for free from the BIG3 SuperDraft on June 14 leading up to the season four launch on July 10 in Las Vegas. The addition of BIG3 advances Triller LIVE’s sports programming in the streaming space, following the very successful launch of Triller Fight Club earlier this year. The deal also includes BIG3’s first All-Star game with musical acts after the end of the BIG3 season that will air on Triller platforms. More details on the All-Star game will be announced at a later date.

The main characteristics of the partnership include:

  • 30 hours of exclusive coverage of BIG3 regular season games
  • Exclusive coverage of the inaugural game BIG3 All-Star and BIG3 SuperDraft
  • The launch of multiple Triller accounts as co-founder of BIG3, Ice Cube and players join the platform to provide unique and exclusive content to fans around the world throughout the season.
  • Cross-promotion to BIG3 games and Triller events, including Triller’s upcoming Triller Fight Club event on June 19 in Miami
  • Triller signage on the court of all events and locations BIG3

“BIG3 is back and bigger than ever for its fourth season. The Triller platform has massive reach, especially with our young audience and BIG3 is the perfect combination of sports and entertainment for this demographic. It made perfect sense to make Triller an exclusive partner for this year and we can’t wait to give fans something they’ve never seen before, ”said BIG3 co-founders Ice Cube and Jeff Kwatinetz .

“There is nothing more fun and faster in the sport than BIG3 basketball, and once you watch a game you will get hooked,” said Ryan Kavanaugh, co-owner of Triller. “We are delighted to partner with Ice Cube and the BIG3 organization to bring this exciting and growing sport to Triller audiences around the world.”

FIREBALL3 combines highly competitive, physical and fast-paced 3v3 basketball with innovative play, including 4-point shots, coach challenges and its iconic Bring the Fire rule that allows teams to challenge fouls, which leads only one in the game. one-to-one matches to determine possession of the ball. Due to the unique style of FIREBALL3, the BIG3 league encourages the recruitment of the best athletes in the world, regardless of their sporting background or previous sporting leagues. In addition to Toyota’s return, new sponsors for this season include Monster Energy and SuperDraft.

Founded by producer, actor and music legend Ice Cube and entertainment director Jeff Kwatinetz, the World Premier League BIG3 featured many of the world’s best-known professional athletes, including the decorated Joe Johnson, Amar’e Stoudemire, Mike Bibby, Josh Smith, Stephen Jackson, Glen “Big Baby” Davis, Rashard Lewis, and more. The coaching ranks are filled with legends like Julius “Dr. J” Erving, Charles Oakley, George Gervin, Kenyon Martin, Gary Payton and the last two Coach of the Year winners, Lisa Leslie and Nancy Lieberman.

For more information on the league and the BIG3 season, please visit Triller LIVE is available on

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